Wine · Botanicals · Effervescence

Re-Inventing Pleasure!

Three botanical expressions.
One vivid new ritual.

01 — The Expressions

Pick your pleasure.

Tap a bottle and the whole world shifts with it. Each Fué begins with wine and opens into an unexpected botanical pairing — vivid, aromatic and made to be served ice-cold.

02 / Gold expression

Jasmine & Labdanum

Floral light, resinous depth, Mediterranean soul.

Alcohol4.5% ABV
Format275 ml
Energy120 kcal

Jasmine rises first — luminous, fragrant and almost weightless. Labdanum follows with warm, resinous character and a distinctly Cretan signature. Wine and botanicals meet in an aromatic spritz that feels both elegant and completely new.

AromaJasmine blossom, wild herbs, warm resin.
PalateFloral, lifted and softly wine-led.
FinishAromatic, balsamic and gently lingering.
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02 — Why Fué

Not another spritz.

Fué lives somewhere between wine, a botanical aperitif and a modern ready-to-drink ritual. Familiar enough to open. Unexpected enough to remember.

01 / Wine first

A real wine base.

The structure, freshness and natural depth come from wine — not from a neutral alcohol base.

02 / True botanicals

Authentic aromatic character.

Natural extracts create flavours that feel vivid, layered and recognisable rather than synthetic or one-dimensional.

03 / Artisan-made

Crafted in small batches.

Each blend is tasted, balanced and finished with the care of a crafted product — not treated like a generic soft drink.

04 / A new ritual

Light in alcohol. Big in personality.

At 4.5% ABV, Fué is built for long afternoons, late tables, music, food and effortless sharing.

03 — The Craft

Crafted, not assembled.

Fué combines the sensibility of winemaking with the freedom of botanical flavour design. The goal is not simply refreshment; it is balance, aroma, texture and a clean, memorable finish.

The wine base

Selected for freshness, lift and the ability to carry flavour without disappearing behind it.

The botanical pairing

Each expression connects one immediately recognisable note with one more unexpected Mediterranean or culinary accent.

The blend

Natural extracts and flavours are introduced gradually, tasted repeatedly and balanced by hand in small batches.

The effervescence

Lively bubbles sharpen the aromas, refresh the palate and turn the wine-based blend into a vibrant new drinking experience.

The Cretan signature

Produced and bottled in Crete with an instinct for herbs, flowers, fruit, sun and the pleasure of gathering around a table.

The simplest ritual

Serve cold.
Feel more.

Chill hard. Open slowly. Pour over ice or drink straight from the bottle. Add nothing — unless the moment asks for it.

Wholesale & collaborations →
Gold expression · 4.5% ABV

Jasmine & Labdanum

Aroma
Palate
Finish
Serve